Watch Martin Scorsese-directed advert starring Matthew McConaughey and Scarlett Johansson

How do you sell a scent over a medium that can only physically convey images and sound? Easy, you attach a few famous names, film it in black and white and use lots of ambiguous yet evocative dialogue.

That’s what Dolce & Gabbana have done for their new perfume, The One. The short film/advert thingy has Martin Scorsese (Shutter Island) directing Scarlett Johansson (Captin America: The Winter Soldier) and his Wolf of Wall Street collaborator Matthew McConaughey (Magic Mike).

There are many Scorsese flairs to enjoy. The black and white cinematography of Raging Bull, his camera movement and the setting of New York, while McConaughey and Johansson are both equally smouldering. It also contains some wonderfully self-reflexive moments (“Are you always this serious?” “Only before a love scene”).

It’s all pretty easy on the eyes. The advert, that is. The perfume will probably cause inflammation if applied to your face. Check it out below…


Scorsese and McConaughey’s The Wolf of Wall Street also stars Jean Dujardin (The Artist), Jonah Hill (This Is the End), Kyle Chandler (Argo), Jon Bernthal (The Walking Dead), and Jon Favreau (Identity Thief). It opens in North America on Christmas Day and in the UK on January 17th, 2014.

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