Director Ridley Scott (Alien, Robin Hood, Gladiator) and producer Damon Lindelof (Lost, Star Trek, Cowboys & Aliens) have come up with a piece of viral marketing for Prometheus in the form of a TED Talk set in the year 2023. The video features Guy Pearce (Memento) as his character in the film, Peter Weyland, addressing a packed auditorium.
“Considered a seminal moment in the career of our founder Peter Weyland, this 2023 TED Talk launched Weyland Corp into the international spotlight.”
Weyland tells them the story of Prometheus, who stole fire from the Gods and gave it to humans. He then lists our major technological advances before concluding that “we are the Gods now”. He sounds very confident and ambitious, proclaiming at the end: “I’d like to change the world”.
This vision of a talk from the future was directed by Luke Scott (Ridley’s son) and appears on the Weyland Industries website, which is another part of the upcoming sci-fi epic’s viral campaign. Check out the video for yourself…
Prometheus is released in the UK on June 1st.