It looks like the marketing campaign for 20th Century Fox’s The Fantastic Four is finally about to get underway! Amid rumours that the trailer will land today, Collider has posted the first official behind-the-scenes images from the reboot, which gives us a look at Michael B. Jordan in costume as The Human Torch (flame off), along with director Josh Trank on set…
“I think a lot of [the rumours about the film having problems] is stemming from the fact that we’ve consciously decided to not release anything official,” states Trank. “This isn’t like The Avengers. Even when the first Avengers came out, there were four other movies that people were familiar with. The suits and the tone and the look and the feel. So they could release those things or drop them on Twitter. With Simon on the X-Men movies, there were other movies that came before the last X-Men movie so Bryan [Singer] could feel more confident in tweeting teases of what’s to come. But this movie, we really want the audience to have the proper reaction to this material seeing it for the first time. You’ve really got to put your best foot forward. You can’t just leak an image to strike up a conversation. You want people to see something that has thought behind it. And the teaser should do just that. With conversations online, you can’t really control it. In this day and age people have come to expect that artists are going to give everybody information on Twitter about what they’re doing, but not every artist is like that. I’m not really like that. If I was painting a picture I wouldn’t want to take a picture of a single paint stroke. I’d rather show people what it looks like when it’s done.”
Are you looking forward to finally getting your first glimpse of The Fantastic Four today?
The Fantastic Four is set for release on August 7th with Josh Trank directing a cast that includes Miles Teller (Whiplash) as Mr. Fantastic, Kate Mara (American Horror Story) as the Invisible Woman, Michael B. Jordan (Fruitvale Station) as the Human Torch, Jamie Bell (Nymphomaniac) as The Thing, Toby Kebbell (Dawn of the Planet of the Apes) as Doctor Doom, Reg E. Cathey (The Wire) as Dr. Storm, and Tim Blake Nelson (The Incredible Hulk) as Harvey Elder.