…in terms of varied audience appeal, that is. Michael Bay’s latest in the Transformers franchise, Age of Extinction, had the most ethnically diverse audience of 2014’s highest-grossing films. Critically adored The LEGO Movie, however, had the least.
This is all revealed in a survey by the Motion Picture Assoication of America. It’s a fascinating read if you’re into stats and stuff, but for everyone else, here are some kinky graphs with the findings:
The study only looks at the Top 25 Grossing Films in the US in 2014. In its breakdown of gender, The Hunger Games: Mockingjay – Part 1 received the highest share of female moviegoers.
Other points to note from the report are that the cinema remains the cheapest form of out-the-house entertainment for a family of four at $32.68. The next cheapest, by comparison, is tickets to a Major League Baseball game at $111.72. The most expensive is the NFL at $337.72.
Also, Asian moviegoers (who overtook Europe for box office reciepts last year) continued to pull away from the pack with $2 billion in growth in 2014 compared to 2013. Expect more films, just like Transformers: Age of Extinction did, to cater to the Eastern market.
