With Super Bowl 50 set to take place next weekend, The Hollywood Reporter has posted details on which studios have stumped up the $4.6 million for a 30-second commercial during the big game.
According to their sources, Fox has two 30-second spots and will likely air a commercial for Deadpool, with either X-Men: Apocalypse or Independence Day: Resurgence taking the other. The studio also plans major “on-the-ground” events for all three, in addition to the Taron Egerton / Hugh Jackman sports comedy Eddie the Eagle.
Universal has one 60-second spot, which is likely to be used to promote Matt Damon’s return to the Bourne franchise in Bourne 5, although outside possibilities are The Huntsman Winter’s War and Neighbors 2: Sorority Rising.
Paramount Pictures has confirmed that it will air a 30-second spot for Teenage Mutant Ninja Turtles: Out of the Shadows, while Disney is likely to advertise multiple titles, with its upcoming slate including The Jungle Book, Captain America: Civil War, Zootopia, Alice Through the Looking Glass, Finding Dory and Rogue One: A Star Wars Story.
Sadly for DC fans, Warner Bros. has opted against securing any ad time, so we’ll not be seeing a spot for Batman v Superman: Dawn of Justice or Suicide Squad, although THR notes that it is possible a promotional partner could take the opportunity to plug the former.
Super Bowl 50 takes place on Sunday, February 7th.