Ahead of Force Friday on September 30th, Disney and Lucasfilm have announced that they are unveiling the various toys from Rogue One: A Star Wars Story with a four-part series of ‘Go Rogue’ stop motion shorts created by a team of Star Wars superfans.
The fan-created shorts showcasing the new line of Rogue One toys for the first time launches on the Star Wars YouTube channel today, with new installments rolling out through September. The team was lead by James DeJulio at Tongal, and the series was written by Kevin Ulrich and brought to life by stop-motion animators and directors Dan MacKenzie and Tucker Barrie. The stories follow the adventures of Rogue One toys from Hasbro, LEGO, FUNKO, JAKKS Pacific, Mattel and Disney Store as they try to track down the building instructions to the LEGO Star Wars Death Star set which have been misplaced by the Empire.
“These fan-created shorts are a tribute to the incredible content that the Star Wars community posts online every day,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “The Go Rogue campaign was designed with Star Wars fans in mind – we want them to be front and center in the run up to Rogue One by imagining and creating their own Rogue Stories.”
Here’s the first short…
In addition to the toy unveil, Disney is sharing new research that reveals fans posted 838,000 pieces of Star Wars-related content on YouTube in the past year alone. To celebrate this unique culture of fan-made content, the #GoRogue series kicks off a global UGC contest that puts the power into the hands of fans and invites them to get creative and tell their own “Rogue Stories” for a chance to attend an advance screening of Rogue One: A Star Wars Story at Lucasfilm in San Francisco and see their own story on the big screen. Visit the official site for more information.
From Lucasfilm comes the first of the Star Wars standalone films, Rogue One: A Star Wars Story, an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon of destruction. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.
Rogue One: A Star Wars Story is set for release on December 16th 2016, with a cast that includes Felicity Jones (The Theory of Everything), Diego Luna (Milk), Ben Mendelsohn (The Dark Knight Rises), Donnie Yen (Ip Man), Jiang Wen (Let the Bullets Fly), Forest Whitaker (The Last King of Scotland), Alan Tudyk (Con Man), Riz Ahmed (Nightcrawler), Genevieve O’Reilly (Star Wars: Episode III – Revenge of the Sith), Jimmy Smits (Star Wars: Episode II – Attack of the Clones), and Jonathan Aris (Sherlock).