As anticipation mounts for Star Wars: The Last Jedi, Disney and Lucasfilm have announced Force Friday II, a worldwide fan event that will see various Star Wars merchandise go on sale on the first weekend of September.
Whether its the films, books or toys, everything Star Wars related will go on sale September 1, 2017. Most importantly of all of this, though, is merchandise for The Last Jedi and now we’ve got our first glimpse of the new trio – Rey, Finn and Poe Dameron – on the packaging for Force Friday II.
“The first Star Wars Force Friday event was truly unique, uniting fans across five continents in an unprecedented global live unboxing event ahead of thousands of midnight openings at retail,” says Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “We’re excited to confirm that Star Wars Force Friday is back for The Last Jedi. Plans for this year’s world-wide event are top secret but expect something befitting the excitement around the next episode of the Star Wars saga.”
Jill Wilfert, Vice President of global licensing and entertainment from The LEGO Group comments, “It was so much fun to be a part of Star Wars Force Friday, and we can’t wait for fans to join this year’s celebration as we reveal new Star Wars: The Last Jedi products during Force Friday II – a global event that will connect fans and families, and allow them to build, create and share their experiences with others.”
Further details on the various Force Friday II sales will be released closer to the date in order to reserve surprises for fans, but the companies promise to build off the success of 2015’s Force Friday, such as with Sphero’s BB-8 by “introducing more innovative technology to bring the characters and stories from the film to life in unique ways.”
“Toys play a unique role in the Star Wars universe, and we’re proud to have been part of that incredible legacy for the past forty years. The new line for The Last Jedi is our most innovative yet, and we’re excited to unveil it on Force Friday II,” said Samantha Lomow, Senior Vice President at Hasbro.
Are you excited for Force Friday II? Will you be lining up for as much The Last Jedi merchandise as you can get your hands on? Let us know below!