Oli Davis rounds up the biggest professional wrestling news in his daily WrestleTalk column…
TNA Rebrand As GFW
Many consider the initials ‘TNA’ to be a poison brand, synonymous with 15 years of bad decisions, sliding ratings and Dixie Carter clinging onto Hulk Hogan’s leg. In more colloquial terms, TNA also stands for Tits and Ass. So it’s long overdue that the promotion are changing their name from TNA to Impact Wrestling to Anthem Sports & Entertainment to Jeff Jarrett’s Mega Gold Giveaway to now, finally, Global Force Wrestling.
Just days after Impact Wrestling ‘officially acquired’ Jarrett’s GFW promotion, TNA will rebrand itself as Global Force Wrestling. Their weekly show will still be called ‘Impact’, just like how WWE’s weekly show is called ‘Raw’. Jarrett spoke to The Tennessean about the name change:
“We’re a global brand. We have partnerships in Mexico, Japan, other places. Collectively coming together, we’ve combined forces and basically the rebrand final touches happen at ‘Slammiversary.’”
Huge TNA/GFW Title Change
— Matt Calicchio (@MattCalicchio1) July 3, 2017
Those ‘final touches’ included Alberto El Patron (the former Alberto Del Rio in WWE) beating Bobby Lashley at last night’s 15th anniversary show to become the new Impact Wrestling and GFW Heavyweight Champion. Presumably the ‘Impact Wrestling’ part of the title name will soon be dropped, with all the promotion’s belts just being referred to as ‘GFW Championships’.
Unfortunately, Impact/GFW/whatever I should be calling them spoiled the momentous title change just hours before it happened.
WrestleZone pointed out that the TV Guide for this Thursday’s episode of Impact had the following description ahead of Alberto’s win:
“It’s all about the fallout from Slammiversary. Alberto El Patron will hold a celebration in the ring…”
You’re exposing the business, TV Guide!
Jeff Jarrett’s Five Year Plan
Hopefully such accidents will be fixed in Jeff Jarrett’s five year plan, which he described to Sports Illustrated:
“Slammiversary is the beginning as we move toward Bound for Glory, but we are, realistically, looking at 2018 to fully implement our five-year plan with Anthem. We want to be on television in 2018. And I’d love to go live…that is a major reason why we are going back on the road for live shows in August.”
Jarrett also touched on the current legal battle between Impact Wrestling and Matt & Jeff Hardy over the ownership rights to their Broken Universe gimmick, claiming “the publisher [so Impact Wrestling] is always the owner”. But according to Matt’s Twitter account, this could all be about to change…
Broken Hardys “Days Away” From WWE?
Yesterday Matt posted a forebodingly manic Instagram picture with his brother…
…following that up with a tweet later that day:
— REBORN by FATE (@MATTHARDYBRAND) July 2, 2017
Matt has frequently referred to his ongoing Intellectual Property battle with Impact Wrestling as the ‘Great War’, and the tweet strongly suggests a decision over who owns the gimmick is impending. Given Jeff Jarrett’s recent insistence that the publishers are the owners, this could be more of a deal negotiated between the two sides.
Check back on Flickering Myth every day for round-ups of the biggest professional wrestling news…