Once again the annual geek circle jerk that is San Diego Comic Con has ended. In its aftermath we are left with a deluge of marketing materials that have assaulted our senses and potentially excited areas of our brain, crotch, and torso.
There were lots of trailers to excite fans. Star Trek: Discovery made a strong impression and whoever cut the Stranger Things season 2 trailer deserves an infinite amount of adulation for the amazing use of Michael Jackson’s Thriller.
By the end of the weekend, there were two major trailers vying for our favor. DC’s four minute Justice League trailer and the very Guardians of the Galaxy-esque Thor: Ragnarok trailer. First off, I liked both trailers. Justice League is looking encouraging. I hear there’s a bunch of reshoots happening right now, so my suggestion for DC would be ‘more Wonder Woman’ and ‘make sure Patty Jenkins is consulting on the final cut’.
Thor: Ragnarok is an absolute mental joygasm of a trailer. There’s so many things in this trailer that I would normally loathe. For example; having Thor talk like he’s a character in a Judd Apatow movie. I’m not against comedy in a Thor movie. I am, however, RIDICULOUSLY RELUCTANT to see Chris Hemsworth do any broad comedy after a cringe-inducing turn in Ghostbusters. There’s a definite Guardians vibe to this trailer: the music, the colorful visuals, the focus on the ensemble, etc. That bodes well for Thor whose first two movies were painfully average and made watchable by the great Tom Hiddleston.
I would have thought the Justice League trailer would have been the big breakout of Comic-Con, seeing as DC has been riding high on good vibes generated by Wonder Woman, but to my surprise it’s the Thor: Ragnarok trailer which has been picking up the most views on YouTube.
Currently Thor: Ragnarok is at 26 million views since it’s debut while Justice League is at 22 million. These numbers have a number of mitigating factors as other sites repost the trailers and cannibalize the core numbers. However, using their view count as a gauge of pure interest from potential ticket buying fans shows Thor: Ragnarok as the clear winner.
Does this mean anything? It’s way too early to tell. The science of predicting cinematic success based on clicks, likes, and shares is hardly exact. It is, however, interesting to see Thor: Ragnarok emerging from this year’s Comic Con as the most buzzworthy film. Did anyone see that coming?