In what looks to be another nail in the coffin of physical media, Amazon has announced that it is closing down its DVD rental service Lovefilm. The service currently operates in the UK and Germany, and will cease operations on October 31st.
“In the past years, a growing number of customers have made use of streaming services while the demand for renting DVD and Blu-ray discs has declined at the same time,” said Amazon in an official statement. “We will therefore close down the Lovefilm DVD rental service on Oct. 31, 2017. We are planning to offer every affected Lovefilm employee another fitting role at Amazon. There are conversations about this happening at the moment.”
“We have very much enjoyed delivering the Lovefilm by post service to our customers,” the statement continues. “However, over the last few years we’ve seen a decreasing demand for DVD and Blu-ray rental as customers increasingly move to streaming.”