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Star Wars toys generated over $700 million in sales in 2015

January 23, 2016 by Gary Collinson

This won’t come as much of a surprise given that the franchise has the highest grossing movie of 2015, and pulled in over $1 billion in video game revenue, but research company NPD Group has announced that Star Wars was the hottest movie toy property in the United States last year, generating $700 million in sales.

Disney launched its Star Wars: The Force Awakens toy line back in September with Force Friday, releasing a host of products based upon the blockbuster movie which would go on to outsell tie-in toys from the year’s other big earners Jurassic World, Avengers: Age of Ultron and Minions.

SEE ALSO: Follow all of our Star Wars coverage here

Disney is set to unleash a second wave of The Force Awakens toys in the coming months, which will see an increased focus on the character of Rey, following a backlash over the lack of toys based upon Daisy Ridley’s female protagonist. You can take a look at some action figures and LEGO sets from the next wave of products here.

https://youtu.be/0aIsNl6XwEk?list=PL18yMRIfoszEaHYNDTy5C-cH9Oa2gN5ng

Filed Under: Gary Collinson, Movies, News, Toys Tagged With: Star Wars, Star Wars: The Force Awakens

About Gary Collinson

Gary Collinson is a film, TV and digital content producer and writer, who is the founder of the pop culture website Flickering Myth and producer of the gothic horror feature film 'The Baby in the Basket' and the upcoming suspense thriller 'Death Among the Pines'.

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