Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1st) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi.
The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up to take home new The Last Jedi products, they will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.
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“Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi. Star Wars has always championed new technology, and we are excited that augmented reality will allow fans to experience the universe in a whole new way,” says Kathleen Kennedy, President of Lucasfilm.
>More information about Find the Force and a how-to video is available at www.starwars.com/findtheforce.
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In Lucasfilm’s Star Wars: The Last Jedi, the Skywalker saga continues as the heroes of The Force Awakens join the galactic legends in an epic adventure that unlocks age-old mysteries of the Force and shocking revelations of the past.
Star Wars: The Last Jedi is set for release on December 14th in the UK and December 15th in the States and sees returning cast members Mark Hamill (Luke Skywalker), Carrie Fisher (Leia Organa), Adam Driver (Kylo Ren), Daisy Ridley (Rey), John Boyega (Finn), Oscar Isaac (Poe Dameron), Lupita Nyong’o (Maz Kanata), Domhnall Gleeson (General Hux), Anthony Daniels (C-3PO), Gwendoline Christie (Captain Phasma), Billie Lourd (Lieutenant Connix), Andy Serkis (Supreme Leader Snoke), Peter Mayhew and Joonas Suotamo (Chewbacca), Tim Rose (Admiral Ackbar), Mike Quinn (Nien Nunb), Simon Pegg (Unkar Plutt), and Warwick Davis joined by new additions Jimmy Vee (Pan) as R2-D2, Kelly Marie Tran (Ladies Like Us) as Rose, and Benicio Del Toro (Guardians of the Galaxy) and Laura Dern (Jurassic Park).