Toy giant Mattel is teaming with J.J. Abrams’ Bad Robot Productions are teaming up to produce The Beastlies, a “multi platform” project based around the creations of Los Angeles-based sculptor Leslie Levings, which Mattel and Bad Robot hope to be the first of several family-friendly world creation original properties.
“The Beastlies is a passion project we have been working on at Bad Robot for years with the creator of these extraordinary creatures, Leslie Levings,” said J.J. Abrams. “To finally bring The Beastlies to the world, in collaboration with the brilliant minds at Mattel, is an absolute dream.”
“[Abrams] presented this character concept he believed is aesthetically inspiring and creative, and then we got together the character drawings and creative conversations and that brought us to the point where we could reveal the partnership and concept,” added Mattel president Richard Dickson. “The combination of JJ and Bad Robot’s content creator powerhouse abilities and Mattel’s global marketing and branding abilities seemed a strong match for an amazing collaborative effort.”
While details are sketchy, it is said that The Beastlies could encompass film, TV and digital content, as well as merchandising, gaming and live event platforms, with a roll-out planned to get underway in the fall.