STX Entertainment has announced that it is set to capitalise on the success of the hit comedy Bad Moms by launching a franchise of feature film spinoffs, digital shorts, and a reality series, beginning with a Bad Dads movie, which has been set for a July 14th 2017 release.
“Where other studios have automatically green lit traditional and significantly more expensive sequels, STX has determined those sequels on average are grossing 68% less than the originals,” the studio said. “Instead, STX has chosen to focus on extending consumer passion for the Bad Moms brand with a series of film spin-offs, a reality television show, short form digital content, and a robust consumer products program.”
Bad Moms proved to be the biggest hit in STX’s two-year history, grossing almost $180 million worldwide from a budget of just $20 million. Read our review of the film here.
