Everyone knows Call of Duty is a big deal, whether they are a fan of it or not, however, the launch of the latest incarnation, Call of Duty: Advanced Warfare, not only is the biggest game launch of the year, it’s the biggest entertainment launch of the year. It has bested any book, music or movie launched in 2014. Here is what Activision released today:
“Since Activision created the Call of Duty franchise in 2003, franchise revenues have exceeded $10 billion in sales worldwide, far exceeding box office receipts for such household movie franchises as Hunger Games, Transformers, Iron Man and Avengers, combined. Advanced Warfare is the biggest entertainment launch of 2014 in terms of revenue, surpassing all movie, music and book launches this year.”
“We poured our hearts into making Call of Duty: Advanced Warfare an epic ride and we are pleased with the performance,” said Eric Hirshberg, CEO, Activision Publishing, Inc. “Sales and engagement are up through the first week compared to last year. Season Pass sales are up, as well. The game has been very positively reviewed and the response from fans has been tremendous. We believe Advanced Warfare will be the most successful game of the year and we thank our fans for making it the biggest entertainment launch of the year.”
Activision also confirmed that Call of Duty: Advanced Warfare is the highest-selling digital launch in console history according to Xbox Live, PlayStation Network and internal Activision estimates.