It looks like Disney has another sure-fire hit on its hands with Beauty and the Beast, with this week’s first teaser trailer for the upcoming live-action adaptation setting a new record for the most views in 24 hours.
Following its debut on Good Morning America, the trailer racked up 91.8 million views in its first day, smashing the previous record of 88 million views set by Star Wars: The Force Awakens and also outpacing Marvel’s big offerings Captain America: Civil War (61 million) and Avengers: Age of Ultron (34 million).
It should be noted that the figures only include teaser trailers, and the record for the most viewed trailer still belongs to Star Wars: The Force Awakens, with its October trailer last year generating a whopping 128 million views in 24 hours.
Disney’s “Beauty and the Beast” is a live-action re-telling of the studio’s animated classic which refashions the classic characters from the tale as old as time for a contemporary audience, staying true to the original music while updating the score with several new songs. “Beauty and the Beast” is the fantastic journey of Belle, a bright, beautiful and independent young woman who is taken prisoner by a beast in his castle. Despite her fears, she befriends the castle’s enchanted staff and learns to look beyond the Beast’s hideous exterior and realize the kind heart and soul of the true Prince within.
Beauty and the Beast is directed by Bill Condon (Dreamgirls) and sees Emma Watson as Belle alongside Dan Stevens as Beast, while the cast also includes Ewan McGregor as Lumiere, Emma Thompson as Mrs. Potts, Luke Evans as Gaston, Gugu Mbatha-Raw as Plumette, Stanley Tucci as Cadenza, Ian McKellen as Cogsworth, Kevin Kline as Maurice, Josh Gad as Le Fou. The film is set for release on March 17th, 2017.
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