Sony has announced that Hasbro has acquired the worldwide toy license for the Ghostbusters franchise, with a new line of toys set for release next year alongside the hotly-anticipated Ghostbusters 2020 feature film.
“Ghostbusters is an iconic and beloved franchise and we are excited and honored to return to the brand as the global master toy licensee and bring new product to the next generation of fans,” said Tom Warner, Senior Vice President, Hasbro. “Drawing on Hasbro’s proprietary insights and culture of innovation, we are working closely with Sony Pictures Consumer Products to create a dynamic new toy line that we can’t wait to share with fans around the world.”
“As we build up to release our new Ghostbusters film next year, it was a natural choice to work with Hasbro to develop an all-new line of toys that not only celebrates the new film but also brings us back to the roots of the original film and toy line,” said Jamie Stevens, Executive Vice President, Sony Pictures Consumer Products. “Hasbro has a proven track record of working with well-known IP to make a variety of high-quality toys and figures that appeal to people of all ages and we are excited to leverage this expertise to bring new product experiences to Ghostbusters fans around the world.”
The upcoming product line marks a return to the Ghostbusters franchise by Hasbro. From 1986 to 1991, Kenner, which is now part of Hasbro, created and marketed the hugely-popular The Real Ghostbusters toy line, and recently announced a new partnership on the upcoming Transformers Generations Collaborative: Ghostbusters Mash-Up Ecto-1 Ectotron.