Bob Iger, the CEO of Disney, says that the studio knows they pushed too much Star Wars into the market place too quickly.
The Disney era of Star Wars has been enormously successful but they know they have made mistakes – most evident in the poor box office performance of Solo: A Star Wars Story, the only Star Wars movie to lose money during its theatrical run.
Bob Iger, the CEO of Disney, says that the studio understands that they tried to make too many Star Wars films too quickly – leading to them cutting back on the number of theatrical releases they will attempt in the future.
Speaking to the NYT, Iger said: “I just think that we might’ve put a little bit too much in the marketplace too fast.”
Iger is very positive about the future, however, having the following to say: “I think the storytelling capabilities of the company are endless because of the talent we have at the company, and the talent we have at the company is better than it’s ever been, in part because of the influx of people from Fox.”
There has certainly been a re-think about the Star Wars schedule in recent times. There will be a significant break before the next movie after The Rise of Skywalker arrives this December, with a release date of December 2022 currently set. Of course, Star Wars will still have a big presence with TV shows on Disney+, as well as in books, comics, and video games.
Did Disney push too much Star Wars too fast? Let us know your thoughts in the comments or on our social channels…