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Batman v Superman pre-sales outpacing Deadpool and The Avengers, set for massive opening weekend

March 15, 2016 by Scott J. Davis

As we creep closer and closer to the release of Batman v Superman: Dawn of Justice next week, Deadline is reporting that the film looks set for a huge US opening.

Various sources have the Warner Bros./DC Comics film outpacing many of the most recent comic book movies, including this year’s Deadpool, which opened to $132.4 million, and The Avengers, which holds the third-highest opening weekend of all time with $207.4 million. It could also beat Furious 7 ($147.1 million) which opened in a similar pre-summer spot in April last year. Early tracking suggests the film’s pre-sales are between $20-$25 million, a similar total to that of The Dark Knight Rises, which opened to $160.9 million in 2012.

SEE ALSO: New footage from Batman v Superman: Dawn of Justice in extended TV spot

Movio Co-Founder and Chief Executive Will Palmer told Deadline: “As expected, Batman v Superman: Dawn of Justice is anticipated by the fan male audience….The audience profile is 78% male, massively over indexing between age 14-49. This is your avid opening weekend audience with some 70% attending films during opening week, spending 3.2 times more than the typical US moviegoer.”

Fearing the actions of a god-like Super Hero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’s most revered, modern-day savior, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.

SEE ALSO: Follow all of our Batman v Superman coverage here

Batman v Superman: Dawn of Justice is set for release on March 25th 2016 and sees Zack Snyder directing a cast that includes returning Man of Steel stars Henry Cavill (Superman), Amy Adams (Lois Lane), Diane Lane (Martha Kent), Laurence Fishburne (Perry White), Harry Lennix (General Swanwick) and Christina Wren (Carrie Farris) alongside Ben Affleck (Argo) as Batman, Gal Gadot (Fast & Furious 6) as Wonder Woman, Jason Momoa (Game of Thrones) as Aquaman, Ray Fisher as Cyborg, Ezra Miller (The Perks of Being a Wallflower) as The Flash, Jesse Eisenberg (Now You See Me) as Lex Luthor, Jeremy Irons (The Borgias) as Alfred Pennyworth, Holly Hunter (The Piano) as Senator Finch, Tao Okamoto (The Wolverine) as Mercy Graves, Lauren Cohan (The Walking Dead) as Martha Wayne, Jeffrey Dean Morgan (Watchmen) as Thomas Wayne and Callan Mulvey (300: Rise of an Empire), Jena Malone (Sucker Punch) and Scoot McNairy (Argo) in as-yet-unrevealed roles.

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Originally published March 15, 2016. Updated April 15, 2018.

Filed Under: Movies, News, Scott Davis, US Box Office Tagged With: Batman v Superman: Dawn of Justice, DC, DC Extended Universe

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