Jessica Biel will topline the upcoming new live-action Matchbox film, as Deadline reports that the actress is in talks to star alongside John Cena in this new project based on the iconic Mattel toy cars.
Sam Hargrave (Extraction) will direct the film, which is based on a screenplay by David Coggeshall and Jonathan Tropper.
Per Deadline, the Matchbox film will be “inspired by Mattel’s iconic real-world die-cast toy vehicle line of the same name. The legendary Matchbox brand was invented in 1953 by automotive enthusiast Jack Odell to solve a challenge for his daughter, who was allowed to take a toy to school only if it was small enough to fit in a matchbox. When his daughter’s school friends, too, began clamoring for a ‘matchbox car,’ an iconic brand was born. The high standards of authenticity for Matchbox die-cast cars have driven the brand for over 70 years and generations of fans. Today, two Matchbox cars are sold every second worldwide.”
The Matchbox film is from Apple Original Films, Skydance, and Mattel Films. It will be produced by Skydance’s David Ellison, Dana Goldberg, and Don Granger for Skydance, and Robbie Brenner for Mattel Films. As yet, there’s no set release date for the movie.
