The LEGO Group and Nintendo have joined forces to deliver a brand new LEGO Super Mario play experience, which brings the iconic video game character to life in the world of LEGO Bricks.
The LEGO Super Mario theme is centred around an interactive LEGO Mario figure, which collects coins from Mario-style game levels created from LEGO bricks. Check out the reveal video here…
“We are very excited to bring Mario into the physical world through interactive and social LEGO play”, said Julia Goldin, Chief Marketing Officer, EVP of the LEGO Group. “With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”
“I have always liked LEGO products and how they help children use their imagination to play”, said Takashi Tezuka, Executive Officer and Game Producer of Nintendo Co., Ltd. “The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”
The LEGO Super Mario theme is set to launch later this year. Expect specific set details soon.
