Will Smith may have enjoyed a solid box office hit earlier in the year with Warner Bros.’ DC ensemble Suicide Squad giving him the biggest opening weekend of his career, but he’s ended 2016 on a sour note, with his new film Collateral Beauty doing the exact opposite.
The movie, which sees Smith starring alongside the likes of Helen Mirren, Keira Knightley, Kate Winslet and Edward Norton, managed to pull in just $7 million this past weekend at the U.S. box office, the lowest of Smith’s career for any wide release.
Collateral Beauty opened in 3028 theaters, averaging just $2,312 per screening, and debuted in fourth place in the box office chart for the weekend behind Rogue One: A Star Wars Story, Moana (in its fourth week) and Office Christmas Party (in its second week).
Opening against Rogue One probably wasn’t the wisest of ideas, but Collateral Beauty was also mauled by critics, with a RT score of just 14% (that’s also the second-lowest of his career ahead of After Earth on 11%).
When a successful New York advertising executive (Will Smith) experiences a deep personal tragedy and retreats from life entirely, his colleagues devise a drastic plan to force him to confront his grief in a surprising and profoundly human way.
Collateral Beauty opens in the UK on Boxing Day.
