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Mattel brands assemble for Mattel Match: Toybox Unlocked

May 21, 2025 by Andrew Newton

This year marks Mattel’s 80th anniversary and to celebrate their eight decades of entertaining and inspiring Mattel is working with developer Uken Games to bring Mattel Match: Toybox Unlocked to mobile gamers.  This new free-to-play match game will bring together all of Mattel’s iconic brands in a neat digital package.

With Mattel Match: Toybox Unlocked gamers can expect to see Mattels more iconic brands such as Hot Wheels, Barbie, Fisher-Price, UNO, Thomas & Friends, Masters of the Universe and many, many more.

Players will take in a wonderful journey through a variety of uniquely themed levels filled with puzzles where they will be able to match characters, toys and items from Mattel and dig through a jumbled toybox to find trios before time runs out.  As players progress, they will discover new and familiar items and unlock additional layers of Mattel’s toy universe.

“Uken is delighted to partner with Mattel on this iconic mobile match game that seamlessly brings together your favourite Mattel brands with this unique & challenging gameplay style,” said Chris Ye, Co-CEO of Uken Games. “I cannot wait to see players filling up their digital toy boxes with their favourite Barbie, Hot Wheels, and UNO toys among the many others the game will feature.”

Mattel Match: Toybox Unlocked is currently soft launching in the Philippines and Canada and will see an official launch later this year.

Filed Under: Andrew Newton, News, Video Games Tagged With: Barbie, Fisher-Price, Hot Wheels, Masters of the Universe, Mattel, Mattel Match: Toybox Unlocked, Thomas & Friends, UNO

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