Freeform ventured to the Marvel Cinematic Universe this past week with the premiere of its young superhero drama Cloak & Dagger, and Deadline is reporting that the show delivered the cable network its best launch in two years, and its highest ratings since the series finale of Pretty Little Liars last year.
Cloak & Dagger premiere with 1.64 million viewers in Live+3 ratings, as well as delivering its biggest ever digital launch with 716,000 starts. It also proved hugely popular on social media, generating 112,000 engagements across Twitter, Facebook, Instagram and Tumblr on Thursday – the most for any scripted series.
In total, the two-hour premiere has drawn 7.3 million views across all linear and digital platforms.
“Marvel’s Cloak & Dagger” is a coming-of-age series based on the beloved Marvel characters. Tandy Bowen and Tyrone Johnson come from starkly different backgrounds, each growing up with a secret they never dared share with another soul.
Once a privileged little girl, Tandy Bowen watched as her family was destroyed by a disastrous storm that uprooted her life. Now in her late teens, an unexpected encounter with a boy named Tyrone sparks a life changing event.
Young Tyrone Johnson wanted nothing more than to prove he was fearless. But when everything he held close was taken away, life taught Tyrone to be afraid. Now older and more sheltered, Tyrone closes himself off. But when he meets a girl named Tandy his life changes forever.
Cloak & Dagger airs on Thursdays on Freeform.