With Spider-Man: Into the Spider-Verse set to swing into cinemas next month, Sony has announced the release of Spider-Verse Web AR Experience, a mobile augmented reality experience which allows users to interact with the wall-crawler by taking pictures and sharing them with friends.
“Spider-Man is a perfect match for AR not only because his acrobatic moves and iconic poses lend themselves well to the format, but because he’s one of the most relatable superheroes,” said Rose Phillips, SVP, Digital Marketing at Sony Pictures Entertainment. “We’re excited to collaborate with 8th Wall, Amazon Sumerian and Trigger on Spider-Verse Web AR Experience and bring it to all – and new – Spider-Man fans.”
“Spider-Man is in our DNA,” adds Jason Yim, CEO and Executive Creative Director for Trigger. “My team has been a digital developer since the first Spider-Man film and Trigger has been developing AR for Spider-Man properties at Sony Pictures since 2014. We’re excited to continue this longstanding collaboration with this experience for Spider-Man: Into the Spider-Verse. We believe Web AR is the final barrier for mass adoption of AR and we are honored to be part of the first large-scale web AR campaign with Sony Pictures, AWS, and 8th Wall as partners. Web AR will not only become the first entry to AR for most audiences, but it will build a foundation of behavior that will lift adoption in social, mobile and head mounted AR.”
SEE ALSO: Spider-Man: Into the Spider-Verse featurette introduces the Spider-Heroes
Phil Lord and Christopher Miller, the creative minds behind The Lego Movie and 21 Jump Street, bring their unique talents to a fresh vision of a different Spider-Man Universe, with a groundbreaking visual style that’s the first of its kind. Spider-Man: Into the Spider-Verse introduces Brooklyn teen Miles Morales, and the limitless possibilities of the Spider-Verse, where more than one can wear the mask. Directed by Bob Persichetti, Peter Ramsey, and Rodney Rothman, the screenplay is by Phil Lord. The film is produced, in association with Marvel, by Avi Arad, Amy Pascal, Phil Lord, Christopher Miller, and Christina Steinberg.
Spider-Man: Into the Spider-Verse is set for release on December 14th 2018 and features a voice cast that includes Shameik Moore, Hailee Steinfeld, Mahershala Ali, Jake Johnson, Liev Schreiber, Brian Tyree Henry, Luna Lauren Velez, Lily Tomlin, Nicolas Cage, Kimiko Glenn, and John Mulaney.
