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Warner Bros., DC and Mattel launching female led DC Super Hero Girls universe

April 23, 2015 by Gary Collinson

Warner Bros., DC Entertainment and Mattel have announced that they are to launch a new female-centred superhero universe entitled DC Super Hero Girls, which is aimed at girls aged six to twelve and will feature the comic book publisher’s stable of female characters as relatable teens.

“DC Entertainment is home to the most iconic and well-known Super Heroes including Wonder Woman, Supergirl and Batgirl,” states DC Entertainment president Diane Nelson. “DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.”

Characters set to feature in the line include Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy and Katana, and products will include TV specials, made-for-videos movies, toys, apparel and books, as well as LEGO products.

DC Super Hero Girls will launch in 2016.

https://www.youtube.com/watch?list=PL18yMRIfoszFLSgML6ddazw180SXMvMz5&v=pnc360pUDRI&feature=player_embedded

Filed Under: Comic Books, Gary Collinson, Movies, News, Toys Tagged With: DC, DC Super Hero Girls

About Gary Collinson

Gary Collinson is a film, TV and digital content producer and writer, who is the founder of the pop culture website Flickering Myth and producer of the gothic horror feature film 'The Baby in the Basket' and the upcoming suspense thriller 'Death Among the Pines'.

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