This won’t come as much of a surprise given that the franchise has the highest grossing movie of 2015, and pulled in over $1 billion in video game revenue, but research company NPD Group has announced that Star Wars was the hottest movie toy property in the United States last year, generating $700 million in sales.
Disney launched its Star Wars: The Force Awakens toy line back in September with Force Friday, releasing a host of products based upon the blockbuster movie which would go on to outsell tie-in toys from the year’s other big earners Jurassic World, Avengers: Age of Ultron and Minions.
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Disney is set to unleash a second wave of The Force Awakens toys in the coming months, which will see an increased focus on the character of Rey, following a backlash over the lack of toys based upon Daisy Ridley’s female protagonist. You can take a look at some action figures and LEGO sets from the next wave of products here.
https://youtu.be/0aIsNl6XwEk?list=PL18yMRIfoszEaHYNDTy5C-cH9Oa2gN5ng
Originally published January 23, 2016. Updated December 15, 2019.
