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The Spider-Man: Homecoming poster happened completely by accident

August 14, 2017 by Jordan Jones

One of the best posters to come out for Spider-Man: Homecoming was the laziest one: A sleeping Spider-Man, clad in school jacket, with headphones on. The poster encapsulates everything that makes this Spider-Man different from the previous incarnations. It was perfect.

What you may not have known is that the poster is all just the result of a very tired Tom Holland. An Instagram user going by the name of therealspideyman posted an interview clip where Tom Holland reveals the true origin of the poster.

“Interesting story about that poster is that is actually me asleep,” said Holland. “That’s not part of the movie, that’s me in-between takes asleep. We were shooting this scene and I was just really tired that day, and I was just asleep on the floor, and the photographer took a picture. So when they made that the poster, I was like ‘What! What the hell, guys!’”

So there you have it. No genius marketing at work here. Just a seriously tired lead actor taking a nap, and creating the perfect moment.

A young Peter Parker/Spider-Man (Tom Holland), who made his sensational debut in Captain America: Civil War, begins to navigate his newfound identity as the web-slinging super hero in Spider-Man: Homecoming. Thrilled by his experience with the Avengers, Peter returns home, where he lives with his Aunt May (Marisa Tomei), under the watchful eye of his new mentor Tony Stark (Robert Downey, Jr.). Peter tries to fall back into his normal daily routine – distracted by thoughts of proving himself to be more than just your friendly neighborhood Spider-Man – but when the Vulture (Michael Keaton) emerges as a new villain, everything that Peter holds most important will be threatened.

Spider-Man: Homecoming sees Tom Holland and Marisa Tomei reprising their roles from Captain America: Civil War as Peter Parker/Spider-Man and Aunt May, alongside Marvel veterans Robert Downey Jr. as Tony Stark and Jon Favreau as Happy Hogan. New additions to the cast include Michael Keaton (Birdman), Jacob Batalon (North Woods), Michael Barbieri (Little Men), Zendaya (K.C. Undercover), Angourie Rice (The Nice Guys), Tony Revolori (The Grand Budapest Hotel), Logan Marshall-Green (Prometheus), Martin Starr (Silicon Valley), Donald Glover (Community), Laura Harrier (One Life to Live), Kenneth Choi (Captain America: The First Avenger), Hannibal Buress (Broad City), Isabella Amara (The Boss), Jorge Lendeborg, Jr. (Graceland), JJ Totah (Glee), Abraham Attah (Beasts of No Nation), Michael Mando (Better Call Saul), Selenis Leyva (Orange Is the New Black), Bokeem Woodbine (Riddick), Tyne Daly (Cagney & Lacey), Garcelle Beauvais (Hollywood Today Live), Tiffany Espensen (Kirby Buckets), Michael Chernus  (Orange is the New Black), Jona Xiao (Halt and Catch Fire) and Martha Kelly (Baskets).

… You can find Jordan on Twitter (@JordJJones), and Facebook.

Originally published August 14, 2017. Updated March 2, 2020.

Filed Under: Jordan Jones, Movies, News Tagged With: Marvel, Marvel Cinematic Universe, Spider-Man: Homecoming, Tom Holland

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