ALF is returning to Earth, and Ryan Reynolds is bringing the iconic alien back as it has been announced that the actor is reviving the classic TV show through sponsored segments as part of a deal with FuboTV and his Maximum Effort channel.
Per Deadline, we’ll see the premiere coming to “Maximum Effort this Saturday, July 29th, in the channel’s first series of Maximum Moments with ALF creator Paul Fusco and Shout! Studios and sponsored content for Mint Mobile, Fubo, Hims, MNTN, and Ring featuring ALF himself.” The marathon will feature ALF episodes and Maximum Effort Channel’s original Podcats: The Pawdcast.
“At Maximum Effort, we love taking risks and blurring the lines between shows and sponsorship because we believe both can be equally entertaining,” said Reynolds, Maximum Effort co-founder. “Besides my irrational love of ALF growing up, one of the reasons we licensed this show was precisely because Paul, Shout! Studios and our intrepid brand partners wanted to plot with us to bring ALF back to life. Tune in this Caturday!”
“We are thrilled to collaborate with Maximum Effort, ALF creator Paul Fusco, and Fubo on this creative endeavor focusing on new ALF content,” said Shout! Studios SVP of Marketing and Product Management Michael Ribas. “As we look for fresh ways to engage and reach a global audience of ALF lovers, Maximum Effort Channel is a perfect partner. We are excited to be part of this community.”
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ALF aired on NBC from September 22, 1986, to March 24, 1990. The series starred Max Wright, Anne Schedeen, Andrea Elson, and Benji Gregory. ALF was performed by puppeteer Fusco, who co-created the show with Tom Patchett.
