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Masters of the Universe Origins Sharella figure and Fright Zone playset unveiled by Mattel

June 26, 2025 by Amie Cranswick

Mattel Creations has revealed two new additions to its Masters of the Universe Origins line with the Sharella action figure (an exclusive for Club Greyskull members, which is available to purchase now), along with the Fright Zone play set, which goes up for pre-order on July 1st; check out the promotional images here…

SEE ALSO: Nicholas Galitzine teases He-Man look as Masters of the Universe wraps filming

Introducing a powerful warrior of Eternia! Sharella, a heroic character originally imagined in the 1980s, will be a striking addition to the member-exclusive figures planned for Club Grayskull in 2025. We designed this iconic character to be true to her appearance on Megator’s packaging – battle-ready and dressed for action, in an outfit complete with dramatic boots and golden arm cuffs, and armed with her mighty bow. 

  • Masters of the Universe™ Origins Sharella™ Action Figure 
  • 5.5 inches tall, with 16 points of articulation 
  • Features three accessories – quiver, bow, and one arrow 
  • Also includes exclusive mini comic   
  • Arrives in all-new window packaging for in-the-box display 

Enter if you dare. Terrifyingly updated with fearsome traps around every corner, this set takes collectors deep into the heart of Hordak’s stronghold, the Fright Zone. Spin the lair’s signature tree to reveal Hordak’s villainous throne. Discover a secret entrance, plus a hiding spot to stash your weapons. Perfect for play and display, this ultra-frightful set lets you enter the mind of the Horde leader, capturing heroes with your array of traps, Dreadful Dragon at your side. 

  • Masters of the Universe® Origins Fright Zone Playset 
  • Dimensions: 20” long, 20” tall, 14” wide 
  • Scaled for play and display with 5.5-inch MOTU Origins figures 
  • Includes one large dragon figure, three birds, and three weapon accessories 
  • Available for the first time since the 1980s  
  • New Dreadful Dragon creature is an updated version of the original puppet 
  • Multiple movable parts, including hidden throne and detachable bird figures 
  • Features several trap elements, including tube traps and a rock monster trap 
  • Prison cell can flip and has multiple locations to hold figures 
  • Panels can be flipped for more display options 
  • Other figures sold separately; some assembly required 
  • Closed-box packaging 

Filed Under: Amie Cranswick, News, Toys Tagged With: Masters of the Universe, Mattel, Mattel Creations

About Amie Cranswick

Amie Cranswick is Executive Editor of Flickering Myth, responsible for overseeing editorial coverage across film, television and pop culture.

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