• Pop Culture
    • Movies
    • Television
    • Comic Books
    • Video Games
    • Toys & Collectibles
  • Features
    • News
    • Reviews
    • Articles and Opinions
    • Interviews
    • Exclusives
    • Flickering Myth Films
    • FMTV
  • About
    • About Flickering Myth
    • Write for Flickering Myth
    • Advertise on Flickering Myth
  • Socials
    • Facebook
    • YouTube
    • Bluesky
    • Instagram
    • Flipboard
    • Linktree
    • X
  • Terms
    • Terms of Use
    • Privacy Policy

Flickering Myth

Geek Culture | Movies, TV, Comic Books & Video Games

  • News
  • Reviews
  • Articles & Opinions
  • Write for Us
  • The Baby in the Basket

Amazon to explore the rivalry between Hasbro and Mattel with Toy Wars drama

September 21, 2016 by Gary Collinson

Amazon has announced that it is set to explore the rivalry between American toy giants Hasbro and Barbie with Toy Wars, which will see Josh Gad (The Angry Birds Movie) starring and co-writing with Josh Schwartz (The O.C.) and Ryan Dixon (Opening Night). Schwartz is set to serve as showrunner, with Seth Gordon (Horrible Bosses) directing.

The project is based upon G. Wayne Miller’s non-fiction book Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies that Make Them, and follows “Alan Hassenfeld, a free spirit who never intended to be an executive. He was thrust into the spotlight, taking the reins of Hasbro when his older brother Stephen, the marketing genius who had built up the family toy company into a powerhouse, died of AIDS.”

Toy Marks marks a reunion for Gad and Dixon, who previously collaborated on the script for the as-yet-unrealised Twins sequel Triplets.

. url=”.” . width=”100%” height=”150″ iframe=”true” /]

Filed Under: Gary Collinson, News, Television, Toys Tagged With: hasbro, Josh Gad, Mattel, Seth Gordon, Toy Wars

About Gary Collinson

Gary Collinson is a film, TV and digital content producer and writer, who is the founder of the pop culture website Flickering Myth and producer of the gothic horror feature film 'The Baby in the Basket' and the upcoming suspense thriller 'Death Among the Pines'.

FMTV – Watch Our Latest Video Here

WATCH OUR MOVIE NOW FOR FREE ON PRIME VIDEO!

YOU MIGHT ALSO LIKE:

The Bourne Difference: The Major Book vs Movie Changes

7 Forgotten 2000s Comedy Movies That Are Worth Revisiting

Rooting For The Villain

Ranking Video Game Movie Sequels From Worst to Best

The Most Obscure and Underrated Slasher Movies of the 1980s

Robin of Sherwood: Still the quintessential take on the Robin Hood legend

The Worst Movies From The Best Horror Franchises

Hasbro’s G.I. Joe Classified Series: A Real American Hero Reimagined

Great Vampire Movies You May Have Missed

Overhated 2000s Horror Movies That Deserve Another Look

Top Stories:

4K Ultra HD Review – James Bond: The Sean Connery Collection

Movie Review – Heads of State (2025)

8 Great Tarantino-esque Movies You Need To See

10 Great 1980s Sci-Fi Adventure Movies

Movie Review – M3GAN 2.0 (2025)

Movie Review – Ice Road: Vengeance (2025)

Is Denis Villeneuve the Best Choice to Direct Bond?

Movie Review – Hot Milk (2025)

STREAM FREE ON PRIME VIDEO!

FEATURED POSTS:

Cannon Films and the Masters of the Universe

The Essential Action Movies of 1985

10 Stunning Performances Outrageously Snubbed by the Oscars

An Exploration of Bro Camp: The Best of Campy Guy Movies

Our Partners

  • Pop Culture
    • Movies
    • Television
    • Comic Books
    • Video Games
    • Toys & Collectibles
  • Features
    • News
    • Reviews
    • Articles and Opinions
    • Interviews
    • Exclusives
    • Flickering Myth Films
    • FMTV
  • About
    • About Flickering Myth
    • Write for Flickering Myth
    • Advertise on Flickering Myth
  • Socials
    • Facebook
    • YouTube
    • Bluesky
    • Instagram
    • Flipboard
    • Linktree
    • X
  • Terms
    • Terms of Use
    • Privacy Policy

© Flickering Myth Limited. All rights reserved. The reproduction, modification, distribution, or republication of the content without permission is strictly prohibited. Movie titles, images, etc. are registered trademarks / copyright their respective rights holders. Read our Terms of Use and Privacy Policy. If you can read this, you don't need glasses.


 

Flickering MythLogo Header Menu
  • News
  • Reviews
  • Articles & Opinions
  • Write for Us
  • The Baby in the Basket