• Pop Culture
    • Movies
    • Television
    • Comic Books
    • Video Games
    • Toys & Collectibles
  • Features
    • News
    • Reviews
    • Articles and Opinions
    • Interviews
    • Exclusives
    • Flickering Myth Films
    • FMTV
  • About
    • About Flickering Myth
    • Write for Flickering Myth
    • Advertise on Flickering Myth
  • Socials
    • Facebook
    • YouTube
    • Bluesky
    • Instagram
    • Flipboard
    • Linktree
    • X
  • Terms
    • Terms of Use
    • Privacy Policy

Flickering Myth

Geek Culture | Movies, TV, Comic Books & Video Games

  • News
  • Reviews
  • Articles & Opinions
  • Write for Us
  • The Baby in the Basket

Amazon to explore the rivalry between Hasbro and Mattel with Toy Wars drama

September 21, 2016 by Gary Collinson

Amazon has announced that it is set to explore the rivalry between American toy giants Hasbro and Barbie with Toy Wars, which will see Josh Gad (The Angry Birds Movie) starring and co-writing with Josh Schwartz (The O.C.) and Ryan Dixon (Opening Night). Schwartz is set to serve as showrunner, with Seth Gordon (Horrible Bosses) directing.

The project is based upon G. Wayne Miller’s non-fiction book Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies that Make Them, and follows “Alan Hassenfeld, a free spirit who never intended to be an executive. He was thrust into the spotlight, taking the reins of Hasbro when his older brother Stephen, the marketing genius who had built up the family toy company into a powerhouse, died of AIDS.”

Toy Marks marks a reunion for Gad and Dixon, who previously collaborated on the script for the as-yet-unrealised Twins sequel Triplets.

. url=”.” . width=”100%” height=”150″ iframe=”true” /]

Filed Under: Gary Collinson, News, Television, Toys Tagged With: hasbro, Josh Gad, Mattel, Seth Gordon, Toy Wars

About Gary Collinson

Gary Collinson is a film, TV and digital content producer and writer, who is the founder of the pop culture website Flickering Myth and producer of the gothic horror feature film 'The Baby in the Basket' and the upcoming suspense thriller 'Death Among the Pines'.

FMTV – Watch Our Latest Video Here

WATCH OUR MOVIE NOW FOR FREE ON PRIME VIDEO!

YOU MIGHT ALSO LIKE:

10 Great B-Movies of the VHS Era

The Most Terrifying Movie Psychopaths of the 1990s

The Best Sword-and-Sandal Movies of the 21st Century

The Return of Cameron Diaz: Her Best Movies Worth Revisiting

10 Great Slow-Burn Horror Movies To Fill You With Dread

The Most Obscure and Underrated Slasher Movies of the 1980s

8 Great Cult Sci-Fi Films from 1985

The Must-See Movies of 2015

Sin City at 20: The Story Behind the Stylish, Blood-Soaked Neo-Noir Comic Book Adaptation

Takashi Miike: The Modern Godfather of Horror

Top Stories:

3 Spectacular Performances in James Gunn’s Superman That Stole The Movie

Movie Review – Eddington (2025)

Movie Review – I Know What You Did Last Summer (2025)

Movie Review – Saint Clare (2025)

Comic Book Review – Zombie Tales: Complete Collection

First look at Samuel L. Jackson and Sylvester Stallone in Tulsa King season 3 as NOLA King gets series order

Meet the kombatants with Mortal Kombat II red band trailer and character posters

Star Trek: Strange New Worlds Season 3 Episodes 1 & 2 Review

STREAM FREE ON PRIME VIDEO!

FEATURED POSTS:

Ten Action Sequels The World Needs To See

Every Friday the 13th Movie Ranked From Worst to Best

Out for Vengeance: Ten Essential Revenge Movies

Incredible Character Actors Who Elevate Every Film

Our Partners

  • Pop Culture
    • Movies
    • Television
    • Comic Books
    • Video Games
    • Toys & Collectibles
  • Features
    • News
    • Reviews
    • Articles and Opinions
    • Interviews
    • Exclusives
    • Flickering Myth Films
    • FMTV
  • About
    • About Flickering Myth
    • Write for Flickering Myth
    • Advertise on Flickering Myth
  • Socials
    • Facebook
    • YouTube
    • Bluesky
    • Instagram
    • Flipboard
    • Linktree
    • X
  • Terms
    • Terms of Use
    • Privacy Policy

© Flickering Myth Limited. All rights reserved. The reproduction, modification, distribution, or republication of the content without permission is strictly prohibited. Movie titles, images, etc. are registered trademarks / copyright their respective rights holders. Read our Terms of Use and Privacy Policy. If you can read this, you don't need glasses.


 

Flickering MythLogo Header Menu
  • News
  • Reviews
  • Articles & Opinions
  • Write for Us
  • The Baby in the Basket