Following hot on the heels of its Golden Globe nominations for Best Motion Picture – Drama and Best Actor (Rami Malek), 20th Century Fox’s Freddie Mercury biopic Bohemian Rhapsody is celebrating once again as it reaches a new box office milestone.
The film, which sees Rami Malek taking on the role of the iconic Queen frontman, has passed the $600 million mark globally, having amassed a box office haul of $608.7 million to date. Of that total, $175.7 million comes from North America, with a further $433 million from the international markets.
“Once our marketing team saw the film, we knew immediately that our key charge was to ensure that we created a global campaign that matched the singular energy and communal exhilaration of the theatrical experience,” said Fox’s President of Worldwide Marketing Pam Levine and Co-President Kevin Campbell. “Layer on top of that, a music catalog that could, on its own, power both a film and an entire marketing campaign, and we clearly had an incredible amount with which to work. What we’re so proud of is that every function area within our marketing team, and our entire studio, had a hand in the success of this film. It was as global and cross-functional a campaign as we’ve ever executed, and a true team effort.”
SEE ALSO: Bohemian Rhapsody’s Rami Malek was apparently wanted for Bond 25 villain
Bohemian Rhapsody is a foot-stomping celebration of Queen, their music and their extraordinary lead singer Freddie Mercury, who defied stereotypes and shattered convention to become one of the most beloved entertainers on the planet. The film traces the meteoric rise of the band through their iconic songs and revolutionary sound, their near-implosion as Mercury’s lifestyle spirals out of control, and their triumphant reunion on the eve of Live Aid, where Mercury, facing a life-threatening illness, leads the band in one of the greatest performances in the history of rock music. In the process, cementing the legacy of a band that were always more like a family, and who continue to inspire outsiders, dreamers and music lovers to this day.
Bohemian Rhapsody features a cast that includes Rami Malek as Freddie Mercury, Ben Hardy as Roger Taylor, Gwilym Lee as Brian May, Joseph Mazzello as John Deacon, Lucy Boynton as Mary Austin, Aaron McCusker as Jim Hutton, Aidan Gillen as John Reid, Tom Hollander as Jim Beach, Allen Leech as Paul Prenter and Mike Myers as Ray Foster.
