LEGO and Hasbro have teamed up to bring us the first ever LEGO Transformers set – the impressive, fully convertible Optimus Prime! Consisting of over 1,500 pieces and based on the Autobot leader’s iconic G1 design, Prime features multiple points of articulation and can transform from robot to truck mode and back again without the need to rebuild. Check out the promotional images here…
The new LEGO set will transport fans back to 1984 to when Transformers first exploded into popular culture with the original toy line and animated TV series. Modeled after the G1 Optimus Prime character, the new LEGO set includes remarkable attention to detail and features such as the ion blaster, Energon axe, an Energon Cube and the Autobot Matrix of Leadership which can be stored in the chest chamber. Once complete building this 1,508-piece model, fans can admire their build with pride by adding the display plaque to pay tribute to the iconic Transformers character.
“It has been an honour and joy to work together with Hasbro to develop a LEGO version of Optimus Prime,” states Senior Designer at the LEGO Group, Joseph Patrick Kyde. “I am excited to see these two toy companies come together for the first time to celebrate the leader of the Autobots. Optimus Prime has become a pop culture symbol of courage, selflessness, and great leadership as well as an awesome toy that embodies the problem-solving and creativity skills that both companies value so much. It’s been a wonderful and challenging task to bring him to life using LEGO bricks, especially making sure that he can shift modes without disassembly and stay true to his signature look and style.”
“We’re excited to bring two of the world’s greatest play and entertainment companies together to celebrate this larger-than-life, iconic character – Optimus Prime,” adds Casey Collins, Head of Licensed Consumer Products and Business Development at Hasbro. “We know fans everywhere will be thrilled by this collaboration as it enables fans and families of all ages to create memories as they work together to build the LEGO Transformers Optimus Prime.”
The LEGO Transformers Optimus Prime set will be available from June 1st priced at £149.99 / 169,99 USD/EUR.
