Are we going to see sights we’ve never seen, or will a View-Master adaptation make us want to claw our eyes out? Only time will tell, but it seems Mattel is moving forward with a live-action movie based on one of its most iconic toys.
Sony Pictures and Escape Artists are developing the View-Master movie, which Todd Black, Jason Blumenthal, Steve Tisch, and Tony Shaw of Escape Artists are set to produce.
In a press release, Mattel described the toy as a “popular childhood staple for generations,” one that has “taken its fans all over the world with its 3-D image reels, creating worlds of imagination and storytelling for every adventure seeker at heart.”
“View-Master has inspired generations to embark on boundless adventures, offering a treasure trove of storytelling possibilities for this film,” said Robbie Brenner, president of Mattel Films. “We’re thrilled to work with Sony Pictures Entertainment and Escape Artists’ Todd Black to bring this Mattel franchise to life. Their creative and filmmaking expertise sets the stage to introduce a modern take on this beloved toy to audiences everywhere.”
“View-Master has long been a window to the wonders of the world, sparking imagination in kids and adults alike,” said Black of Escape Artists. “Teaming up with Robbie Brenner and Mattel Films gives us the chance to honor that legacy while creating an entirely new adventure for today’s audience. We can’t wait to bring this treasured toy’s sense of exploration to the big screen.”
Little is known about the project, but it’s described as a “four-quadrant family adventure.”
