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Spider-Man: Brand New Day sixth scale figure unveiled by Hot Toys

July 8, 2026 by Amie Cranswick

Hot Toys has unveiled its sixth scale Spider-Man figure inspired by the appearance of Tom Holland’s web-slinging superhero in the upcoming Marvel and Sony blockbuster Spider-Man: Brand New Day; check out both the standard and deluxe versions below…

A brand-new chapter is about to unfold! Following the reality-altering events that left him without a past, Peter Parker is embracing a fresh start. Returning to his street-level roots, he is once again the anonymous protector of New York City, relying solely on his own grit, intellect, and handmade gear to face down a rising tide of crime. To celebrate the wall-crawler’s next cinematic adventure, Hot Toys is thrilled to introduce the 1/6th scale Spider-Man Collectible Figure from Spider-Man: Brand New Day!

This figure features a finely crafted masked head equipped with four pairs of interchangeable eye-pieces, allowing fans to mix and match to create a wide variety of Spidey’s expressions. Reflecting Peter’s growth into a seasoned hero, the figure’s upgraded body design boasts enhanced proportions and a bulkier, more heroic physique. To perfectly complement this body, the red and blue colored elastic fabric material suit has also been enhanced to allow for maximum flexibility, providing collectors the freedom to recreate Spider-Man’s dynamic poses and mid-air acrobatics with vastly improved articulation. Coming with ten interchangeable hands, collectors have everything they need to display the wall-crawler in endless crime-fighting scenarios.

Ready for action in the streets of NYC, the figure is packed with screen-accurate accessories, including a pair of newly designed Web-Shooters that are magnetically attachable to Spider-Man’s forearms, a variety of spider-web effects, a mobile phone, and a Key to the City of New York. The figure can be beautifully displayed on a specially designed dynamic figure stand featuring the movie logo and character nameplate.

It’s a brand new day for your Marvel collection — don’t miss the chance to pre-order this spectacular, friendly neighborhood Spider-Man today!

Peter Parker’s fresh start in New York City is anything but easy. Stripped of his high-tech resources, our friendly neighborhood hero is back to basics, braving the daily grind of city life while tackling a formidable new wave of street-level threats. As fans eagerly await the cinematic release of Spider-Man: Brand New Day, Hot Toys is beyond excited to unveil the Deluxe Version of the 1/6th scale Spider-Man Collectible Figure.

This figure boasts a finely crafted masked head sculpt with four pairs of interchangeable eye-pieces, allowing you to recreate a variety of expressions. The hero’s evolution is showcased through an enhanced body design, boasting a bulkier physique with improved proportions. Dressed in a tailored red and blue elastic fabric material suit, the figure offers extraordinary flexibility for achieving mid-air acrobatic poses. Paired with ten interchangeable hands, collectors can bring Peter’s dynamic combat style to life.

Braving the chilly winds of the concrete jungle, this Deluxe Version exclusively features wardrobe additions that perfectly capture Peter’s street-savvy aesthetic, including a black beanie and a vibrant multi-colored striped puffer vest. He also comes fully equipped with a collection of essential gear, such as magnetically attachable Web-Shooters, six strings of spider-web effects, a mobile phone, and the symbolic Key to the City of New York.

Taking your display to the next level, the Deluxe Version also includes a spectacularly designed battle-themed diorama figure base. This environmental piece plunges Spider-Man right into the middle of a perilous showdown, featuring a pair of Boomerang’s lethal boomerangs and the menacing tail of the Scorpion — complete with an embedded wire in the tip for dynamic posing possibilities!

Step into a thrilling new chapter and elevate your Marvel collection with this extraordinary Deluxe Version of the friendly neighborhood Spider-Man. Pre-order now and let the street-level showdown begin!

After the record-breaking global success of Spider-Man: No Way Home, Spider-Man: Brand New Day marks an entirely new chapter for Peter Parker and Spider-Man. Four years have passed since the events of No Way Home, and Peter is now an adult living entirely alone, having voluntarily erased himself from the lives and memories of those he loves. Crime-fighting in a New York that no longer knows his name, he’s devoted himself entirely to protecting his city — a full-time Spider-Man — but as the demands on him intensify, the pressure sparks a surprising physical evolution that threatens his existence, even as a strange new pattern of crimes gives rise to one of the most powerful threats he has ever faced.

Directed by Destin Daniel Cretton (Shang-Chi and the Legend of the Ten Rings), Spider-Man: Brand New Day features a cast that includes Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando and Mark Ruffalo.

 

Filed Under: Amie Cranswick, Movies, News, Top Stories, Toys Tagged With: Hot Toys, Marvel, Marvel Cinematic Universe, Spider-Man, Spider-Man: Brand New Day, Tom Holland

About Amie Cranswick

Amie Cranswick is Executive Editor of Flickering Myth, responsible for overseeing editorial coverage across film, television and pop culture.

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