Luke Owen discusses the first teaser trailer for Star Trek Into Darkness…
The Star Trek Into Darkness trailer is what I would call a pretty generic teaser that is very similar to the Iron Man 3 trailer (which in itself was very similar to The Dark Knight Rises trailer). Benedict Cumberbatch’s deep voice looms over footage from the film promising Gotham’s reckoning the end of superheroes vengeance on the world, while we are treated to some pretty spectacular and stunning visuals. It may be becoming a standard formula for trailers, but you can’t argue when Cumberbatch’s voice sounds that cool.
While the trailer has given us no more clues to plot or character, it has shown that the film will not be short on action. Not a single shot goes by where something isn’t blowing up or people are flying across the screen from something blowing up. Cynical though I may be about the format of the trailer, when it works it works – and here it really works. We know little of who he is but we do know that Benedict Cumberbatch means business.
J.J. Abrams surprised a lot of people with his pseudo-reboot of the Star Trek franchise back in 2009, which left a lot of fans begging for more. From looking at the reactions on YouTube (the place to get some great insights) fans are loving this trailer and loving Cumberbatch. It’s almost amazing to think that his name could have more marquee value than the Star Trek title.
You could say that the trailer for Star Trek Into Darkness offers nothing new and is incredibly generic, but you could never say that it’s low on action or awesome looking visuals. I guess we’ll have to wait until the full trailer is released to get some of our unanswered questions, but this does what it needs to do – tease us.
Luke Owen is a freelance copywriter working for Europe’s biggest golf holiday provider as their web content executive.
Originally published December 6, 2012. Updated November 6, 2019.
