• Pop Culture
    • Movies
    • Television
    • Comic Books
    • Video Games
    • Toys & Collectibles
  • Features
    • News
    • Reviews
    • Articles and Opinions
    • Interviews
    • Exclusives
    • FMTV
  • Socials
    • YouTube
    • Facebook
    • Twitter
    • Instagram
    • Flipboard
  • About
    • About Flickering Myth
    • Write for Flickering Myth
    • Advertise on Flickering Myth
  • Terms
    • Terms of Use
    • Privacy Policy

Flickering Myth

Geek Culture | Movies, TV, Comic Books & Video Games

  • TRENDING TOPICS:
  • Star Wars
  • Marvel
  • DC
  • Physical Media
  • Write for Us

Mattel launches film division as Sony’s options on Masters of the Universe and Barbie expire

September 9, 2018 by Gary Collinson

With film adaptations of several of its properties spending years stuck in development hell, toy giant Mattel has now announced that it is going down the Hasbro route by launching its very own film division.

According to Variety, Mattel is currently setting up Mattel Films, which will be led by Robbie Brenner, producer on Dallas Buyers Club. Brenner will report directly to Mattel chairman and CEO Ynon Kreiz.

“Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP,”said Kreiz. “Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life.”

“Generations of children around the world have grown up with deep emotional connections to Mattel’s brands and characters,” added Brenner. “There are so many stories to be told and so many imaginations to be captured by these iconic brands, and I look forward to working with Ynon and his team to do so.”

The article goes on to reveal that Sony’s options on both Barbie and Masters of the Universe have now expired, with both properties joining the likes of Hot Wheels, Monster High and Max Steel as potential franchises for the studio (although in the case of the latter, the $4 million gross of 2016’s live-action movie probably leaves it at the bottom of the queue).

FacebookTwitterFlipboardRedditPinterestWhatsApp

Filed Under: Gary Collinson, Movies, News Tagged With: Barbie, Masters of the Universe, Mattel

YOU MIGHT ALSO LIKE:

Staggered Release Dates: Why does the UK get the short end of the stick?

The Essential 90s Action Movies

The Essential Revisionist Westerns of the 21st Century

The Most Disturbing Horror Movies of the 1980s

Crazy Vampire Tales from 1988: Vampire’s Kiss and Lair of the White Worm

The Top Ten Best Community Episodes of All Time

10 Great Whodunnit Movies You May Have Missed

15 Great Feel-Good Sing-a-Long Movies

Lifeforce: A Film Only Cannon Could Have Made

10 Essential Whodunnit TV Shows to Check Out

FEATURED POSTS:

The Best Horror Movies In Sundance History

Underrated Movies from the Masters of Action Cinema

The Best Horror Movies of 2022

Trending Now

  1. Alison Brie leads trailer for Dave Franco’s Somebody I Used to Know
  2. Movie Review – 80 for Brady (2023)
  3. The beast is back in trailer for Medusa’s Venom
  4. Showtime kills off Dexter: New Blood as Young Dexter spin-off considered
  5. Apple TV+ Review – Shrinking
  6. The end of the road begins with Fast X teaser poster
  • Pop Culture
    • Movies
    • Television
    • Comic Books
    • Video Games
    • Toys & Collectibles
  • Features
    • News
    • Reviews
    • Articles and Opinions
    • Interviews
    • Exclusives
    • FMTV
  • Socials
    • YouTube
    • Facebook
    • Twitter
    • Instagram
    • Flipboard
  • About
    • About Flickering Myth
    • Write for Flickering Myth
    • Advertise on Flickering Myth
  • Terms
    • Terms of Use
    • Privacy Policy

© Flickering Myth Limited. All rights reserved. The reproduction, modification, distribution, or republication of the content without permission is strictly prohibited. Movie titles, images, etc. are registered trademarks / copyright their respective rights holders. Read our Terms of Use and Privacy Policy. If you can read this, you don't need glasses.