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Hasbro launches G.I. Joe Classified Series Snow C.A.T. HasLab campaign

July 2, 2025 by Gary Collinson

Hasbro rounded out another Yo Joe June! this week with the reveal of the latest HasLab project for its G.I. Joe Classified Series action figure line – a 6-inch reimaging of the classic G.I. Joe: A Real American Hero Snow C.A.T. vehicle complete with Farley ‘Frostbite’ Seward, as well as several unlockable tiers that include Arctic Gear versions of Flint and Lady Jaye. Check out the official promotional images and details here…

Measuring over 21 inches long (534.75 mm) and 10.85 inches tall (275.64 mm), the Snow C.A.T. combines rugged engineering with battlefield precision. This premium collector’s piece comes equipped with a rotating missile turret, twin ski-mounted missiles, and working suspension—ready to conquer snowdrifts and strike Cobra positions across the most unforgiving terrains.

From the illuminated dashboard and hinged canopy to ski missiles stored in pivoting cargo crates, this collector-grade vehicle isn’t just nostalgic—it’s an all-terrain marvel of modern toy design. Complete with working scissor doors, folding winch armour plate, and detailed engine access panels, the Snow C.A.T. is built for adventure—and display.

As is customary with HasLab projects, the Snow C.A.T. also comes with the following unlockable tiers:

  • Tier 1 – 10,000 backers: Lady Jaye in Arctic Gear joins the ranks, armed with her signature javelins and winter-ready accessories.
  • Tier 2 – 12,000 backers: The Bivouac Battle Station, a deployable field base packed with weapons, shelter, and survival gear.
  • Tier 3 – 14,000 backers: Flint in Arctic Gear enters the fight with full winter gear and classic Classified Series flair.

The G.I. Joe Classified Series Snow C.A.T. HasLab project is available to back now on Hasbro Pulse, with the campaign running through to August 15th 2025.

 

Filed Under: Gary Collinson, News, Toys Tagged With: G.I. Joe, hasbro

About Gary Collinson

Gary Collinson is a film, TV and digital content producer and writer, who is the founder of the pop culture website Flickering Myth and producer of the gothic horror feature film 'The Baby in the Basket' and the upcoming suspense thriller 'Death Among the Pines'.

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