Stephen King’s It is expected to break a box office record and bolster a poorly performing US box office.
This past summer has been a poor one at the box office, with studios reporting figures down from the same time last year. Hollywood is in need of some success and the film looking to save the day is It.
New Line Cinema’s Stephen King adaptation is expected to bring in $55 million this coming weekend when it makes its debut which will be the biggest September opening of all time (not adjusting for inflation).
Some more ambitious industry analysts have even suggested that It could bring in a figure more in the range of $70 million. The current record is held by Hotel Transylvania 2 which claimed $48 million back in 2015.
There is plenty of buzz for It with the film’s trailer being viewed 197 million times in its first day (a record) and the movie itself being well reviewed by critics.
There is no doubt that Hollywood needs this to be a hit and from the looks of things it might just get its wish.
SEE ALSO: Movie Review – It (2017)
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When children begin to disappear in the town of Derry, Maine, a group of young kids are faced with their biggest fears when they square off against an evil clown named Pennywise, whose history of murder and violence dates back for centuries.
It is set for release on September 8th, 2017, with Andy Muschietti directing Bill Skarsgard (Hemlock Grove) as Pennywise alongside Jaeden Lieberher (St. Vincent), Finn Wolfhard (Stranger Things), Jack Dylan Grazer (Tales of Halloween), Wyatt Oleff (Guardians of the Galaxy), Chosen Jacobs (Cops and Robbers), Jeremy Ray Taylor (Alvin and the Chipmunks: The Road Chip), Owen Teague (Bloodline), Sophia Lillis (A Midsummer Night’s Dream) and Nicholas Hamilton (Captain Fantastic).
Originally published September 6, 2017. Updated April 17, 2018.
