Commenting on the Critics with Simon Columb...
"House of Cards is sparking thousands of mentions every hour, according to analysis by social media research firm Fizziology. About 62% of the remarks are positive, with negative conversation virtually non-existent. Most of those expressing mixed views are saying they don't have time to watch the series. 'This indicates that if they can't watch it all at once, they may not watch it until they have time to consume more than one or two episodes at a time,' Fizziology President Ben Carlson said. 'This might mean that people feel pressured to binge-watch the series.'"
Read the full article here.
The nature of “binge-watching” stems back to the first release of TV series on DVD. Back in the late 90s, suddenly, the home entertainment success of shows such as The West Wing and The Sopranos encouraged a wave of releases that had never seen the light of day since their own TV screening. Personally, we capitalised on complete box-sets of Dawson’s Creek, The Simpsons and The Fast Show - series I thoroughly enjoyed but didn't manage to see every episode when it originally aired.
The release of House of Cards is an interesting one because not only does it subvert the usual week-on-week release pattern but it is also only digitally available through an exclusive pay-monthly site. This is also supported by immediate reactions on social-networking sites that have, in turn, stimulated further conversation and advertised the programme many more times. We are a long way from watching Friends at 9pm on Channel 4 on a Friday night – “fingers crossed its a double-bill this week!”
But only recently, I have noticed a change in the type of TV series we are getting - and that those who are more patient can generally figure out which series are worth watching. It is mentioned in the article that many 'binge-watched' 24 - and indeed, I was one of them. Buying a box-set, my partner and I would watch the entire 24-episode run within two weeks. We would happily watch "a whole disc" (4 episodes totalling 160 mins) in an evening. But I won't watch it again - and comparisons between Homeland and 24 have ensured that I won't watch the former either. As I understand, Lost had a similar quality.
TV series with a profound sentiment, challenging the human moral compass and highlighting the contradictions in society, need time to digest. Recently I viewed The Pacific and, though played as a mini-series, each episode had a clear narrative that highlighted the multiple facets to the Pacific War. Indeed, tragic moments of a Japanese soldier crying out as Americans laugh and shoot single bullets to slowly kill him is powerful – and I don’t finish the episode desperate to know “what happens next”. If anything, with outstanding series, I want to hold back off the end of the series so that I always have a new episode to watch. The Wire, in a different manner, is supposed to be watched in quick succession but I’m sure I wasn’t the only one who would regularly pause and discuss the events to ensure I knew exactly what was going on. These series force you to think – they don’t stimulate your senses purely according to action-beats and stylised-tension.
Flickering Myth writer Paul Risker feels that “If it is the intention of the writers of television shows to create an immersive narrative for the audience, binge-viewing over a shorter period does not undermine the audience’s immersion into the world of the show”. I would disagree, as an audience member who blasts through three series of Mad Men within a weekend are going to fail to pick up on the small nuances and subtle contextual references that constantly highlight how intelligent the show truly is (many who work in advertising themselves see direct references to the history of advertising). I fail to see how this can truly be respected and understood when you are simply ‘desperate’ to see what happens to Peggy.
It seems that House of Cards is a complicated, political drama – but it is too early to tell. Will House of Cards still be standing in a few months? Or will it be a short-lived hype that, in time, will be forgotten. As a programme almost sold to be binge-watched, maybe those intelligent elemenets will be forgotten for the sake of knowing ‘what happens next’. Binge-watching may fulfil a personal choice to crash through an entire series over a weekend – but it also means that the experience is short-lived. Quality stands the test of time – and if you can’t soak up the quality over a number of weeks, then maybe it is not quality at all.