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Mattel celebrates 40 years of She-Ra with Barbie Masters of the Universe doll

June 14, 2025 by Amie Cranswick

Celebrating the 40th anniversary of She-Ra, Mattel has unveiled for the first ever Barbie Doll inspired by the classic appearance of the Princess of Power from the Masters of the Universe franchise. It is available to purchase from June 18th, priced at $55/£65; check it out here…

The Barbie universe just got a lot more heroic. The legendary She-Ra, Princess of Power, celebrates her 40th anniversary this year with a unique tribute: her first appearance as a Barbie doll. She-Ra is larger than life, dressed to defend Eternia against the villainous Horde in her signature satiny white dress, golden boots, winged headpiece, and flowing red cape, armed with her Sword of Protection.  

  • Barbie® Masters of the Universe™ Princess of Power® She-Ra™ Doll 
  • Doll Designer: Bill Greening 
  • Packaging Designer: Priscila Bara 
  • Label: Gold 
  • Face Sculpt: Lina Body
  • Body Type: Superhero
  • Include Certificate of Authenticity 

 

Filed Under: Amie Cranswick, News, Television, Toys Tagged With: Barbie, Masters of the Universe, Mattel, She-Ra: Princess of Power

About Amie Cranswick

Amie Cranswick is Executive Editor of Flickering Myth, responsible for overseeing editorial coverage across film, television and pop culture.

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