The streaming mega service Netflix has fallen short of its subscriber expectations for the first three months of 2017.
While the company just keeps on going from strength to strength in terms of its original content, already releasing 13 Reasons Why and Santa Clarita Diet this year (and with a host of top returning shows on the horizon), Netflix hasn’t quite reached its targets for Q1.
Set to surpass 100 million subscribers this coming weekend – an impressive feat – Netflix only added 1.42 million US subs and 3.53 million overseas this quarter. This falls short of the 1.5 million and 3.7 million that they had predicted.
Because of the missed targets the company’s stock had fallen 3% before then rebounding into the positive.
Netflix is still looking forward to crossing that magical 100 million subs mark and has said, “We remain incredibly excited about the opportunity in front of us to build a truly global and durable internet TV business.”
With a big year ahead of them, and shows like Unbreakable Kimmy Schmidt, Bloodline, and House of Cards all arriving in May alone, there should be plenty of opportunity for the show to see further growth.
They will of course be hoping this miss in targets will soon be forgotten.
Originally published April 18, 2017. Updated April 15, 2018.
