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Riz Ahmed might be the next James Bond in Bait trailer

March 10, 2026 by Amie Cranswick

Prime Video has dropped a new trailer for the upcoming comedy series Bait, which follows struggling actor Shah (Riz Ahmed) over the period of four days as he life spirals out of control when he is offered the chance to audition for the role of a lifetime – James Bond.

Joining Ahmed in the cast are Guz Khan, Sheeba Chaddha, Sajid Hasan, Aasiya Shah, and Ritu Arya. Check out the trailer below…

From Oscar and Emmy winner Riz Ahmed comes Bait, a comedy about Shah Latif, a struggling actor. His last chance to hit it big comes in the form of an audition of a lifetime. We follow him over the course of four wild days as his life spirals out of control and his family, ex-lover and the entire world weigh in on whether he is the right man for the job.

Bait premieres on Prime Video on March 25th.

 

Filed Under: Amie Cranswick, News, Television, Trailers Tagged With: Aasiya Shah, Amazon, Bait, guz khan, Prime Video, Ritu Arya, Riz Ahmed, Sajid Hasan, Sheeba Chaddha

About Amie Cranswick

Amie Cranswick is Executive Editor of Flickering Myth, responsible for overseeing editorial coverage across film, television and pop culture.

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