Back in September it was announced that Mattel has launched a new division entitled Mattel Films to oversee development on feature film projects such as Masters of the Universe, Barbie and Hot Wheels, and now the toy giant has announced that it is developing a slate of 22 live-action and animated TV series under the […]
Mattel unveils WWE Elite Collection Series 67
Mattel has unveiled its latest wave of WWE Elite Collection action figures, which includes new versions of Jeff Hardy, Randy Orton and Rey Mysterio as well as the first ever Mattel figures for Cedric Alexander, Shayna Baszler and Velveteen Dream. Check them out here, via the official WWE website… Look for the new wave of […]
Mattel launches film division as Sony’s options on Masters of the Universe and Barbie expire
With film adaptations of several of its properties spending years stuck in development hell, toy giant Mattel has now announced that it is going down the Hasbro route by launching its very own film division. According to Variety, Mattel is currently setting up Mattel Films, which will be led by Robbie Brenner, producer on Dallas […]
Mattel unveils its Mera action figure from Justice League
Mattel has revealed its 6 inch Mera action figure which is based on the likeness of Amber Heard in the upcoming DC blockbuster Justice League. The toy is set to go on sale November 15th, coinciding with the movie’s release, priced at $19.99; take a look below… SEE ALSO: Mera is on the run in […]
Amazon to explore the rivalry between Hasbro and Mattel with Toy Wars drama
Amazon has announced that it is set to explore the rivalry between American toy giants Hasbro and Barbie with Toy Wars, which will see Josh Gad (The Angry Birds Movie) starring and co-writing with Josh Schwartz (The O.C.) and Ryan Dixon (Opening Night). Schwartz is set to serve as showrunner, with Seth Gordon (Horrible Bosses) […]
Dino Riders movie in development
In a world where a movie based on Transformers can make over $1 billion, it’s surprising that it’s taken this long for this news to come out. According to Tracking Board, toy company Mattel are looking to take on Hasbro by bringing their toyline and short-lived syndicated cartoon series Dino Riders to the big screen. […]
J.J. Abrams and Mattel team up for The Beastlies
Toy giant Mattel is teaming with J.J. Abrams’ Bad Robot Productions are teaming up to produce The Beastlies, a “multi platform” project based around the creations of Los Angeles-based sculptor Leslie Levings, which Mattel and Bad Robot hope to be the first of several family-friendly world creation original properties. “The Beastlies is a passion project we […]
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